DESIGNED TO BE SEEN: Social Media for Small Firm Success
In today’s digital landscape, a strong social media presence is no longer optional. It’s an essential tool for growing your practice, telling your story, and connecting with clients. Join us for this Small Firm Roundtable as we explore how architects and firm leaders are using social media to elevate their brand and expand their reach.
Hear real-world insights from Tamara Pratt, Director of Strategic Communications & Engagement and Sydney Watkins, Digital Media Specialist of Guernsey. You will learn what’s working (and what’s not), how to showcase your projects effectively, and ways to turn online engagement into real opportunities. Whether you’re just getting started or looking to refine your approach, this session will provide actionable ideas and honest perspectives to help you make social media a valuable extension of your business.
This program is free to our AIA Central Oklahoma members. Light refreshments will be provided.
Tamara Pratt, Director of Strategic Communications & Engagement at Guernsey – Tamara is an experienced communications professional focused on guiding Guernsey’s strategic position in the United States as a premier provider of design and consulting services. Tamara brought key experience to Guernsey from senior leadership in higher education coordinating public relations and communications as well as more than a decade in broadcast media.
Sydney Watkins, is a Digital Media Specialist at Guernsey, where she leads the firm’s social media strategy and content execution. A graduate of Oklahoma State University with a degree in Strategic Communications, she brings a strong understanding of brand storytelling and audience engagement. Over the past 12 months Sydney has significantly expanded Guernsey’s social media presence across all platforms, growing its reach 48% (audience growth) and engagements 118% (reactions, comments, shares). Her work helps translate complex projects into compelling, accessible stories that reflect the depth of Guernsey’s expertise.