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Posted by on Apr 14, 2020 in Uncategorized | No Comments

ego VS empathy: How the stories you tell are making you a commodity

In a time where public health concerns are suddenly top of mind and the most robust economy in history has come to a crashing stop, many architects are concerned about less work being available and more competition for that work. How will you reach the clients that have the work and set yourself apart from your competition? The answer to that question lies somewhere between ego and empathy because the words you use and the stories you tell will make or break your ability to survive the COVID-19 recession.

Jeff Echols
Jeff Echols has the unique ability to drill to the heart of an organization’s purpose and use that fire to forge messaging that not only wins more work, but guides the entire organization. In times of velocity and uncertainty, Jeff’s unique experience earned over more than two decades in the architecture industry is a calming force that helps leaders understand how to win in today’s highly competitive arena by activating their prospects to make better and faster decisions.  His speaking clients have included American Institute of Architects (AIA), Construction Specifications Institute (CSI), and Society for Marketing Professional Services (SMPS).